Generate more leads
Grow online sales, bookings, or mailing list signups with online ads that direct people to your website or WeChat account
Increase brand awareness
Build awareness of and positive associations with your company and its products and services
Test the market
Use digital marketing to test and see if your product is in demand for Chinese customers
WeChat enables companies and individuals to create “WeChat Official Accounts” in order to promote their company or brand. These accounts are to some extent similar to Facebook Pages: anybody can follow them and will then receive push notifications from them.
Baidu is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Baidu at the very moment someone is looking for products or services like yours. PPC experts that are already familiar with AdWords should find Baidu PPC fairly easy to understand, as they have many things in common
The success of bringing your business into the Chinese market is mostly going to depend on how you get your brand noticed in their media channels.
WeChat is the largest community of users and consumers in Asia. In only 7 years, WeChat has became a key player on the global tech scene.
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